Clik here to view.
Evangelists, Advocates, Influencers: Who’s Who
Image by @rawpixel via UnsplashTech marketing has become far more complex than it used to be. In the past, it could be boiled down to marcom (marketing communications) and “sales engineers” who went...
View ArticleClik here to view.
Communities of Practice Aid B2B Sales
Image by@nickxshotz via UnsplashMarketing is difficult and becoming more so. Mounting campaigns that can be heard above the noise and actually work takes thought, research and resources. Especially in...
View ArticleClik here to view.
What’s Wrong With Marketing?
Image by @philcoffman via UnsplashThe suicide rate in the United States has risen to the 10th leading cause of death, and it is still climbing. In North Dakota, it has gone up something like 57% in the...
View ArticleClik here to view.
Competitive Marketing, Influence, and an Upcoming Conference
IMC members can get $100 off at the first Competitive Marketing Summit held in Denver on Oct 23–24. Kat and I will be there speaking about a new Influence Program Canvas that we’ve developed.We come in...
View ArticleClik here to view.
Marketing’s Dark Year Brightened by Influencers
Image via @kayleeeden on UnsplashThis has been a helluva year for marketing. Literally nothing works. The passage of GDPR in Europe has confused the bejesus out of anyone who was trying to use customer...
View ArticleClik here to view.
Communities of Practice as Neural Networks
Image @halgatewood via UnsplashAlmost two years ago, John and Kat Troyer founded the Influence Marketing Council, a “community of practice” for marketers trying to make sense of marketing to and...
View ArticleClik here to view.
Influence Marketing is Strategy, Not Tactics
If you are in an organization that thinks influence marketing is just a tactical piece of a marketing budget, even if it’s a big piece, the organization is doing its self, its employees, advocates, and...
View ArticleClik here to view.
What Do Influence Marketers Do?
You’re at a cocktail party. Someone asks you what you do, and you say, I’m in charge of my company’s influence marketing program. Chances are they don’t have a clue what that means. In the B2B world...
View ArticleClik here to view.
Influencers Underpin Marketing Programs at Tech Companies
Image by Jens Mahnke via Pexels CC0The most successful tech companies already know that their prosperity depends on recommendations from enthusiastic users and partners. Depending on your lens, these...
View ArticleClik here to view.
Who Are the Real Influencers
Photo by rachelvorhees via CC BY 2.0 licenseInfluencer marketing professionals who are paying celebrities or even advocates large sums of money to be “influencers” may be on the wrong track. Nothing I...
View Article
![[QLD, NSW, VIC] Samsung 65](http://files.ozbargain.com.au/n/31/978831l.jpg?h=8d64f0c6)
